Friday, August 10, 2007

Live and Let Die


Fridays can get a little crazy at Bennett Realty. Not that there is a lot going on, especially in this dead market, but we tend to loosen up a bit and even the broker starts getting a little giddy. I hear him on the phone with a prospect and his cackle can be heard down the halls.

One of the many hats that I wear around hear is that of the official virtual tour taker. Virtual tours are fun little things that we put on our website and on the MLS so people can see what a house looks like without actually going to look at it. Some brokerages have balked at this idea, but at Bennett Realty we like our technology. The argument against virtual tours is, by not having physical contact with a human being, one cannot sell a home. Sell as in "Hey, wanna buy this house?"

However, if you are reading this, you know that technology is here, get used to it. Once you get over that hurdle you begin to treat the internet and all of its treasures as just another tool to help you do business, like a telephone or advertising.

So what about these virtual tours? For me personally, it gives me the chance to see just about every home we have on the market, the better for me to answer questions from potential clients. For other realtors it saves time, gas and shoe leather because you are not toting people around to look at houses that they won't like. For the potential client it saves time and shoe leather because they are not being toted around to look at houses they won't like. Hummmmm...sounds like it works both ways.

Virtual tours are just an overlapping series of pictures that software puts together to give the illusion that you are walking through a house.

So in this dead market, when all you can hear is the cackle of co-workers down the halls of the office, don't let this unusual time give you the illusion that nothing is happening. Be comforted knowing that, after we are all long gone, we may not really be gone, but only lurking in a dark hallway waiting to scare some lame realtor's client. BOO!!

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